What is SEO? Short for search engine optimisation, the processes with which web designers, web developers, content creators  and marketing guru's promote your site to search engines. There are two types of SEO, on-site and off-site. Search engines can only read basic, textual content. The accessibility, layout and markup language of the website are therefore very important on-site SEO factors.

Good SEO requires excellent web design, development skills and understanding. Content plays a large part in the success of any SEO marketing campaign. Through our SEO expertise we are able to highlight on-site issues within current content as well as suggest and implemet changes.

By already incorporating accessibility for the disabled and visually impared users, our web designers and web developers already promote excellent accessibility. Search engines read and understand our designs in much the same way as you or I may read a book.

Search engine optimisation isn't a simple process though. Most web designers are from a graphic design background, having worked with print and media publishing and have little if any knowledge of on-site SEO techniques. Our designers are experienced web developers and digital artists with a clear understanding of the importance of accessibility as well as the techniques used to create successfull websites.

Search engines crawl the internet looking through sites and their web pages. A rank for each page is then calculated based on a secret algorythm containing over 250 scoring factors. The higher the website ranks within a search engine the more likely it is to receive visitors. Our experience and understanding of the ranking process is second to none, we have developed techniques and procedures which have proven success in the ranking process.

Onsite SEO factors, as they are known are all about creating relevant content and buidling a website that explains itself in a way in which search engines and accessibility readers can understand. Bad onsite SEO practices will seriously effect the success of any online business.

Offsite SEO factors are harder to control but also play a large part in the ranking your website will receive. Off-site search engine optimisation techniques include the posting and registration of relevant information with organisations such as dmoz.org and other trusted sites. Registering with leading industry forums and posting within relevant threads will also help but only if you are able to use an approriate avatar or footer.

Our internet marketing team are more than capable of handling all aspects of your SEO campaign. With the ability to drive visitors to your website through tried and trusted techniques. We never use add farms or link exchanges as these most often have a negative effect when influencing search rankings.

It has recently become apparent that website owners are being targeted via cold calls and leaflet drops by companies proclaiming to offer SEO and internet marketing services. Please don't waste money on offsite SEO before consulting with the experts.

An experienced SEO consultant should provide an initial report about the current status of your website with regards to its SEO compatability and current opportunities. Without this initial report and without the implemention of recommended changes to a site, there is little hope of gaining success through offsite SEO activities.

Here at S10sys we know how on-site and off-site search engine optimisation techniques are applied. Don't accept second rate services, do the right thing and demand well constructed, well laid out, accessible web design, contact us today!